McDonald, Malcolm  <br/><br/>
Marketing accountability 
by Malcolm McDonald and Peter Mouncey 
 - London  Kogan Page  c2009 
 - viii, 293p 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780749453862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Cost effectiveness
<br/><br/><label>Dewey Class. No.: </label>658.80072 MCD