TY  - BOOK
AU  - McDonald, Malcolm 
AU  - Mouncey, Peter
TI  - Marketing accountability
SN  - 9780749453862
U1  - 658.80072 MCD 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
N1  - Includes bibliographical references
ER  -