Mooij, Marieke de

Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xv, 401 p. : ill. ; 24 cm.

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

9781412979900

2010019234


Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.

658.8342 MOO