TY  - BOOK
AU  - Mooij,Marieke de
TI  - Consumer behavior and culture : consequences for global marketing and advertising
SN  - 9781412979900
U1  - 658.8342 MOO  
PY  - 2011///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - Consumers
KW  - Psychology
KW  - Marketing
N1  - Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004; Includes bibliographical references and index
ER  -