Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - International edition. - Boston : McGraw-Hill, c2008. - xvi, 382 p. : ill. ; 26 cm. Includes bibliographical references (p. [358]-361) and index. ISBN: 9780071266845 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .E894 2008 Dewey Class. No.: 658.83 / ESS