Trout, Jack Trout on strategy : capturing mindshare, conquering markets / Jack Trout - New Delhi : TMH, c2004. - xiv, 159 p. ISBN: 0070587604 Subjects--Uniform Titles: Strategy Subjects--Topical Terms: Marketing--ManagementStrategic planningSuccess in business Dewey Class. No.: 658.4012 / TRO