TY  - BOOK
AU  - Trout, Jack
TI  - Trout on strategy: capturing mindshare, conquering markets 
SN  - 0070587604
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - TMH
KW  - Strategy
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Success in business
ER  -