Consumer behavior /
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar
- 11th ed.
- Delhi : Pearson, c2016.
- xxvii, 508 p.
Part.1. Consumers, marketers and technology -- 1. Technology-driven consumer behavior -- 2. Segmentation, targeting and positioning -- Part.2. The consumer as an individual -- 3. Consumer motivation and personality -- 4. Consumer perception -- 5. Consumer learning -- 6. Consumer attitude formation and change -- Part.3. Communication and consumer behavior -- 7. Persuading consumers -- 8. From print and broadcast advertising to social and mobile media -- 9. Reference groups and word-of-mouth -- Part.4. Consumers in their social and cultural settings -- 10. The family and its social standing -- 11. Culture's influence on consumer behavior -- 12. Cross-cultural consumer behavior: an international perspective -- Part.5. Consumers decision-making, marketing ethics, and consumers research -- 13. consumer decision-making and diffusion of innovations -- 14. Marketing ethics and social responsibility -- 15. Consumer research.