TY  - GEN
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 
PY  - 2016///
CY  - Delhi
PB  - Pearson
KW  - Consumer behaviour
N1  - Part.1. Consumers, marketers and technology --
1. Technology-driven consumer behavior --
2. Segmentation, targeting and positioning --
Part.2. The consumer as an individual --
3. Consumer motivation and personality --
4. Consumer perception --
5. Consumer learning --
6. Consumer attitude formation and change --
Part.3. Communication and consumer behavior --
7. Persuading consumers --
8. From print and broadcast advertising to social and mobile media --
9. Reference groups and word-of-mouth --
Part.4. Consumers in their social and cultural settings --
10. The family and its social standing --
11. Culture's influence on consumer behavior --
12. Cross-cultural consumer behavior: an international perspective --
Part.5. Consumers decision-making, marketing ethics, and consumers research --
13. consumer decision-making and diffusion of innovations --
14. Marketing ethics and social responsibility --
15. Consumer research
ER  -