Linoff, Gordon S <br/><br/>
Data mining techniques for marketing, sales and customer relationship management /  
Gordon S Linoff, Michael J A Berry 
 - 3rd ed. 
 - New Delhi.  Wiley India,  2016, c2011. 
 - xl, 847 p. 
<br/><br/><label>ISBN: </label>9788126534722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management information system
<br/><br/><label>Dewey Class. No.: </label>658.4038  / BER-3ed