TY  - GEN
AU  - Linoff, Gordon S
AU  - Berry, Michael J A
TI  - Data mining techniques for marketing, sales and customer relationship management / 
SN  - 9788126534722
U1  - 658.4038 
PY  - 2016///, c2011
CY  - New Delhi.
PB  - Wiley India
KW  - Management information system
ER  -