TY  - GEN
AU  - Struhl, Steven M
TI  - Practical text analysis :  : interpreting text and unstructured data for business intelligence 
SN  - 9780749474010
U1  - 658.472 
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Data processing
KW  - Big data
KW  - Business intelligence
KW  - Marketing research
ER  -