Sharma, Dheeraj <br/><br/>
Consumer behavior :   a managerial perspective /  
Dheeraj Sharma, Jagdish N. Sheth, Banwari Mittal 
 - Delhi :  Cengage Learning,  c2015. 
 - xviii, 536 p. 
<br/><br/><label>ISBN: </label>9788131528532 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SHA