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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : BPI India Pvt Ltd, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.0019 BAC.
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Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
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