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	1.	Techno-ready marketing by A Parasuraman and Charles L Colby by Parasuraman, A Colby, Charles L Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Free Press c2001 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAR. Add to cart (remove)
	2.	The trusted advisor by David H. Maister, Charles H. Green and Robert M. Galford. by Maister, David H Green, Charles H Galford, Robert M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2000 Online access: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Learning Resource Centre (1)Call number: 001.068 MAI. Add to cart (remove)
	3.	Marketing places: attracting investment, industry and tourism to cities, states and nantions / Philip Kotler, Donald H Haider and Irving Rein. by Kotler, Philip Haider H. Donald Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York: Free Press, c1993 Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.604220 KOT. Add to cart (remove)
	4.	The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop. by Alsop, Ronald Series: Wall Street journal book Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : New Delhi : Free Press, c2004 Other title: Eighteen immutable laws of corporate reputation Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.2 ALS. Add to cart (remove)
	5.	Competitive advantage : creating and sustaining superior performance / Michael E. Porter. by Porter, Michael E, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press ; c1985 Availability: Items available for loan: Learning Resource Centre (2)Call number: 658 POR, ... Add to cart (remove)
	6.	Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. by Porter, Michael E, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 1998 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 POR. Add to cart (remove)
	7.	A history of communication study : a biographical approach / Everett M. Rogers. by Rogers, Everett M Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: New York, N.Y. : The Free Press ; 1997, c1994 Availability: Items available for loan: Learning Resource Centre (1)Call number: 302.209 ROG. Add to cart (remove)
	8.	The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay by Keller, Ed Fay, Brad Publication details: New York : Free Press, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 KEL. Add to cart (remove)
	9.	The power of co- creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart. by Ramaswamy, Venkatram Gouillart, Francis J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2010 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.40714 RAM. Add to cart (remove)
	10.	The Innovation paradox : the success of failure, the failure of success / Richard Farson and Ralph Keyes by Farson, Richard Keyes, Ralph Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2002 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.409 FAR. Add to cart (remove)
	11.	The achieving society / by David C. McClelland. by McClelland, David C. (David Clarence) Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : The Free Press, 1961 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 338.9 MCC. Add to cart (remove)
	12.	The real toy story : inside the ruthless battle for America's youngest consumers / Eric Clark. by Clark, Eric, 1937- Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: New York : Free Press, c2007 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 338.4768872 CLA. Add to cart (remove)
	13.	It takes a CEO : it's time to lead with integrity / Leo Hindery, Jr. by Hindery, Leo, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2005 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4092 HIN. Add to cart (remove)
	14.	Managing new product and process development : text and cases / Kim B. Clark, Steven C. Wheelwright. by Clark, Kim B Wheelwright, Steven C, 1943- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CLA. Add to cart (remove)
	15.	The self managing organization : how leading companies are transforming the work of teams for real impact / Ronald E. Purser, Steven Cabana. by Purser, Ronald E Cabana, Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Free Press, c1998 Online access: Publisher description Table of contents Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.3 PUR. Add to cart (remove)
	16.	Inside corporate innovation : strategy, structure, and managerial skills / Robert A. Burgelman, Leonard R. Sayles. by Burgelman, Robert A Sayles, Leonard R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press ; c1986 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4 BUR. Add to cart (remove)
	17.	The 8th habit : from effectiveness to greatness by Stephen R. Covey by Covey, Stephen R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2005 Other title: Eighth habit Availability: Items available for loan: Learning Resource Centre (1)Call number: 158.1 COV. Add to cart (remove)

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