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Essentials of strategic management / by Martyn R Pitt and Dimitrios Koufopoulos.
Material type:
TextPublication details: London Sage Publications, 2012Description: xviii, 451pISBN: - 9781849201872 (pbk.)
- 658.4012 PIT
Contents:
Ch.1. The essence of strategy and strategic management -- Ch.2. Understanding the external environment -- Ch.3. Industry sector environments -- Ch.4. Enterprise stakeholders, identity and purpose -- Ch.5. Enterprise resources and distinctive capabilities -- Ch.6. Strategic decision-making -- Ch.7. Enterprise-level strategy framework -- Ch.8. Scale, non-scale and vertical strategies -- Ch.9. Innovation strategies -- Ch.10. Diversification strategies in the multi-activity enterprise -- Ch.11. Acquisition, merger and alliance strategies -- Ch.12. Multinational and global strategies -- Ch.13. Strategy implementation and change management
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.4012 PIT (Browse shelf(Opens below)) | Available | 3067 |
Total holds: 0
Ch.1. The essence of strategy and strategic management -- Ch.2. Understanding the external environment -- Ch.3. Industry sector environments -- Ch.4. Enterprise stakeholders, identity and purpose -- Ch.5. Enterprise resources and distinctive capabilities -- Ch.6. Strategic decision-making -- Ch.7. Enterprise-level strategy framework -- Ch.8. Scale, non-scale and vertical strategies -- Ch.9. Innovation strategies -- Ch.10. Diversification strategies in the multi-activity enterprise -- Ch.11. Acquisition, merger and alliance strategies -- Ch.12. Multinational and global strategies -- Ch.13. Strategy implementation and change management
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