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1.
Consumer behavior by Leon G Schiffman, Leslie Lazar Kanuk, S Ramesh Kumar and Joseph Wisenblit by
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8342 SCH, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8342 SCH.
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2.
Case studies in marketing management / edited by S Ramesh Kumar by
Publication details: New Delhi Pearson c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
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3.
Managing Indian brand : marketing concepts and strategies / S. Ramesh Kumar by
Edition: 2nd ed.
Publication details: Noida : Vikas Pub. House, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8270954 KUM.
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4.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar by
Edition: 11th ed.
Publication details: Delhi : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8342 SCH-11ed, ...
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