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1.
The SAGE handbook of international marketing edited by Masaaki Kotabe and Kristiaan Helsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2009
Other title:
  • International marketing
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 SAG.
2.
Global product : strategy, product lifecycle management and the billion customer question by John Stark by Series: Decision engineering
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Springer, c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 STA.
3.
Essentials of global marketing / Subhash C. Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lombard, Ill. : Marsh Publications, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
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