DRAFTFCB+Ulka brand building advertising : concepts and cases (Case Book 2) / M.G. Paramewaran.
Material type: TextPublication details: New Delhi : TMH, c2011.Description: 200 p. : col. illISBN:- 9780070707139
- 0070707138
- Brand building advertising
- 659.10954 21 PAR
- HF6161.B4 P37 2001
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 659.10954 PAR (Browse shelf(Opens below)) | Available | 4377 |
Introduction -- Advertising today -- The method to the madness: FCB Grid -- Twinkling stars! -- Do promotions sway brand choice in car purchase? -- Brand building consumer product advertising -- Tropicana: creating a new taste paradigm -- Amul: the real winner -- Mint-O-fresh: market ko karna hai impress -- Zod! are you game? -- Brand building consumer durables advertising -- Tata Indica: the car that changed the market -- Tata Indigo: an Indian Sedan that spoilt an entire nation -- Compaq: colour my e-life -- Whirlpool -- Whirlpoor refrigerators: chills to thrill! -- Brand building services advertising -- Naukri.com: guess you have heard of them! -- UTI Mutual Funds Ltd.: welcome to UTI country -- Tata Consultancy Services Limited: Truly Global -- Zee Cinema: Bringing alive movies, masti, magic
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