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DRAFTFCB+Ulka brand building advertising : concepts and cases (Case Book 2) / M.G. Paramewaran.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : TMH, c2011.Description: 200 p. : col. illISBN:
  • 9780070707139
  • 0070707138
Other title:
  • Brand building advertising
Subject(s): DDC classification:
  • 659.10954 21 PAR
LOC classification:
  • HF6161.B4 P37 2001
Summary: Introduction -- Advertising today -- The method to the madness: FCB Grid -- Twinkling stars! -- Do promotions sway brand choice in car purchase? -- Brand building consumer product advertising -- Tropicana: creating a new taste paradigm -- Amul: the real winner -- Mint-O-fresh: market ko karna hai impress -- Zod! are you game? -- Brand building consumer durables advertising -- Tata Indica: the car that changed the market -- Tata Indigo: an Indian Sedan that spoilt an entire nation -- Compaq: colour my e-life -- Whirlpool -- Whirlpoor refrigerators: chills to thrill! -- Brand building services advertising -- Naukri.com: guess you have heard of them! -- UTI Mutual Funds Ltd.: welcome to UTI country -- Tata Consultancy Services Limited: Truly Global -- Zee Cinema: Bringing alive movies, masti, magic
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre 659.10954 PAR (Browse shelf(Opens below)) Available 4377
Total holds: 0

Introduction -- Advertising today -- The method to the madness: FCB Grid -- Twinkling stars! -- Do promotions sway brand choice in car purchase? -- Brand building consumer product advertising -- Tropicana: creating a new taste paradigm -- Amul: the real winner -- Mint-O-fresh: market ko karna hai impress -- Zod! are you game? -- Brand building consumer durables advertising -- Tata Indica: the car that changed the market -- Tata Indigo: an Indian Sedan that spoilt an entire nation -- Compaq: colour my e-life -- Whirlpool -- Whirlpoor refrigerators: chills to thrill! -- Brand building services advertising -- Naukri.com: guess you have heard of them! -- UTI Mutual Funds Ltd.: welcome to UTI country -- Tata Consultancy Services Limited: Truly Global -- Zee Cinema: Bringing alive movies, masti, magic

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