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Brand management / Mahima Sagar ... [et.al.]
Publication details: Ane Books, New Delhi : 2012.Description: 214 pISBN:- 9788180522833
- 658.827 BRA
Contents:
Introduction to brands -- Elements of brand management -- Brand identity -- Brand image: customer's perception of brand identity -- Brand personality: carrier of brand identity -- Brand communication -- Brand positioning -- Brand equity -- Brand extension -- Ethical brand positioning: a new tool for distinctive positioning -- Product management
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Learning Resource Centre | 658.827 BRA (Browse shelf(Opens below)) | Available | 5754 |
Total holds: 0
Introduction to brands -- Elements of brand management -- Brand identity -- Brand image: customer's perception of brand identity -- Brand personality: carrier of brand identity -- Brand communication -- Brand positioning -- Brand equity -- Brand extension -- Ethical brand positioning: a new tool for distinctive positioning -- Product management
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