The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business / by Verne Harnish and the editors of Fortune ; foreword by Jim Collins ; edited by Brian Dumaine, Fortune Senior Editor-at-Large.
Material type:
TextPublication details: New York : Fortune Books, c2012.Description: 207 p. ; 21 cmISBN: - 9781603200592
- Fortune.
- 658.403 23 HAR
- HD30.23 .H3665 2013
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.403 HAR (Browse shelf(Opens below)) | Available | 12270 |
At head of title: Fortune.
Apple brings back Steve Jobs / Adam Sashinsky --
How free shipping saved Zappos / Jennifer Reingold --
Why Samsung lets its stars goof off / Nicholas Varchaver --
At Johnson & Johnson, the shareholder comes last / Timothy K. Smith --
Why daydreaming pays off big at 3M / Geoff Colvin --
How Intel got consumers to love chips / David A Kaplan --
Jack's GE cathedral / David A. Kaplan --
Bill Gates decides to take a week off / David A Kaplan --
Softsoap's blocking decision / Brian O'Keefe --
Toyota pursues zero defects / Alex Taylor III --
Extreme customer service at Nordstrom / Geoff Colvin --
Tata takes the sting out of a painful situation / Geoff Colvin --
Boeing bets big on the 707 / Adam Lashinsky --
IBM's Operation bear hug / Adam Lashinsky --
Wal-Mart creates the 6 a.m. meeting / Hank Gilman --
Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin --
The HP way / David A. Kaplan --
Henry Ford doubles workers' wages / Alex Taylor III.
Provides stories behind the greatest business decisions ever made, featuring examples from such companies as Samsung, Intel, GE, Softsoap, Nordstrom, and Boeing.
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