Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.
Material type: TextPublication details: New York, NY : Design Management Institute, Allworth Press, c2003.Description: vi, 281 p. : ill. ; 23 cmISBN:- 1581152833 (pbk.)
- 9781581152838
- 658.5752 22 BOR
- TS183 .B56 2003
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.5752 BOR (Browse shelf(Opens below)) | Not for loan | 12479 |
Total holds: 0
Includes bibliographical references (p. 261-275) and index.
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