Marketing management / Michael R Czinkota, Masaaki Kotabe.
Publication details: Cengage Learning, 2011, c1998. Delhi :Edition: 2nd edDescription: xxv, 598 pISBN:- 9788131501177
- 8131501175
- 658.8 CZI
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.8 CZI (Browse shelf(Opens below)) | Available | 11088 |
An Overview of Marketing -- Marketing Planning -- Understanding The Environment and the Competition -- Understanding The Buyer -- Marketing Research and Information -- Estimating the Market Demand -- Market Segmentation, Positioning, and Branding -- Product and Service Decisions -- New Products -- Pricing Decisions Distribution and Supply Chain Management -- Designing Effective, Promotion, and Advertising Strategies -- Direct Marketing, Sales Promotion, and Public Relations -- Selling and Sales Management The Future of Marketing -- Case 1.Amazon.Com -- Case 2.Anheuser-Busch International, Inc -- AT & T -- Citibank N.A, in Japan -- Kao Corporation -- Marketing and the Environment -- Pepsi One -- Spectrum Color Systems Inc. -- Unisys -- Water From Iceland -- Company and Organization Index -- Name Index -- Subject Index -- Photo Credits.
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