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Marketing management : a casebook / Debasis Pradhan
Publication details: Cengage Learning, c2012. Delhi :Description: xiv, 309 pISBN:- 9788131515600
- 658.800722 PRA
Contents:
Case 1. Sunshine Foods Cooperative --
Case 2. Suzlon Energy Ltd.: making foray abroad --
Case 3. Kamdhenu Dairy --
Case 4. Reliance Fresh Stores in Food Retailing --
Case 5. Sarvodaya Samiti --
Case 6. Rural Women's Marketing Association (RWMA) --
Case 7. The Good Health Company --
Case 8. Renaissance Hotels and Resorts International --
Case 9. Ask.com (A) --
Case 10. Ask.com (B) --
Case 11. Burnol: The Burns Specialist --
Case 12. McAfee at Crossroads --
Case 13. Burger King, Philippines --
Case 14. Valeskov Vodka --
Case 15. SembCorp --
Case 16. Cafe Coffee Day.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.800722 PRA (Browse shelf(Opens below)) | Available | 10998 |
Total holds: 0
Case 1. Sunshine Foods Cooperative --
Case 2. Suzlon Energy Ltd.: making foray abroad --
Case 3. Kamdhenu Dairy --
Case 4. Reliance Fresh Stores in Food Retailing --
Case 5. Sarvodaya Samiti --
Case 6. Rural Women's Marketing Association (RWMA) --
Case 7. The Good Health Company --
Case 8. Renaissance Hotels and Resorts International --
Case 9. Ask.com (A) --
Case 10. Ask.com (B) --
Case 11. Burnol: The Burns Specialist --
Case 12. McAfee at Crossroads --
Case 13. Burger King, Philippines --
Case 14. Valeskov Vodka --
Case 15. SembCorp --
Case 16. Cafe Coffee Day.
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