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1.
MKTG: a South Asian perspective / Charles W Lamb ... [et.al.] by
Publication details: Delhi : Cengage Learning, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MKT.
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2.
Marketing management / Michael R Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Publication details: Delhi : Cengage Learning, 2011, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CZI.
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