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1.
Marketing strategy: planning, implementation and control by Subhash C Jain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
2.
International marketing by Michael R Czinkota and Iikka A Ronkainen by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.84 CZI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 CZI.
3.
Marketing research: a South Asian perspective by Gilbert A Churchill Jr, Dawn Iacobucci and D Israel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 CHU.
4.
Essentials of marketing research by William G Zikmund and Barry J Babin by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK. Not available: Learning Resource Centre: Lost (1).
5.
Marketing channels: a management view by Bet Rosenbloom by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning New Delhi
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 ROS.
6.
Marketing: planning, implementation and control by William M Pride and O C Ferrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PRI.
7.
Marketing research by William G Zikmund and Barry J Babin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK.
8.
Principles of marketing by David L Kurtz and Louis E Boone by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KUR.
9.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, 2011,c2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 WIS.
10.
MKTG: a South Asian perspective / Charles W Lamb ... [et.al.] by
Publication details: Delhi : Cengage Learning, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MKT.
11.
MR : a South Asian perspective / Tom J Brown, Tracy A Suter, Atanu Adhikari by
Publication details: Delhi : Cengage Learning, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BRO.
12.
Green marketing management / Robert Dahlstrom by
Publication details: Delhi : Cengage Learning, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DAH.
13.
Marketing management / Michael R Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Publication details: Delhi : Cengage Learning, 2011, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CZI.
14.
Marketing management : a casebook / Debasis Pradhan by
Publication details: Delhi : Cengage Learning, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.800722 PRA.
15.
Internet Marketing : integrating online & offline strategies by Mary Lou Roberts and Debra Zahay by
Edition: 3rd ed.
Publication details: New Delhi : South-Western Cengage Learning, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 ROB.
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