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Marketing places: attracting investment, industry and tourism to cities, states and nantions / Philip Kotler, Donald H Haider and Irving Rein.
Material type:
TextLanguage: English Publication details: New York: Free Press, c1993Description: vii, 388pISBN: - 9780743236362
- 332.604220 KOT
Contents:
Place in Trouble -- How Place Market Themselves -- How Target Markets Make Their Choices -- The Place Auditing and Strategic Market Planning Process -- Strategies For Place Improvement -- Designing the Place's Image -- Distributing the Place's Image and Massages -- Attracting the Tourism and Hospitality Business Markets -- Attracting, Retaining, Expanding, and Starting Businesses -- Expanding Exports and Stimulating Foreign Investment -- Attracting Residents -- Organizing Residents -- Organizing for Change.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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Learning Resource Centre | 332.604220 KOT (Browse shelf(Opens below)) | Available | 712 |
Total holds: 0
Place in Trouble -- How Place Market Themselves -- How Target Markets Make Their Choices -- The Place Auditing and Strategic Market Planning Process -- Strategies For Place Improvement -- Designing the Place's Image -- Distributing the Place's Image and Massages -- Attracting the Tourism and Hospitality Business Markets -- Attracting, Retaining, Expanding, and Starting Businesses -- Expanding Exports and Stimulating Foreign Investment -- Attracting Residents -- Organizing Residents -- Organizing for Change.
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