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1.
Techno-ready marketing by A Parasuraman and Charles L Colby by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Free Press c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAR.
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2.
The Innovation paradox : the success of failure, the failure of success / Richard Farson and Ralph Keyes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2002
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.409 FAR.
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3.
Inside corporate innovation : strategy, structure, and managerial skills / Robert A. Burgelman, Leonard R. Sayles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press ; c1986
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4 BUR.
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