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1.
Marketing moves: a new approach to profits, growth, and renewal by Philip Kotler, Dipak C. Jain and Suvit Maesincee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
2.
Spanning Silos: The New CMO Imperative by David A. Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AAK.
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