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	1.	Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by Gamble, Paul R Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM. Add to cart (remove)
	2.	Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by Gould, Rennie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU. Add to cart (remove)
	3.	Stickier marketing : how to win customers in a digital age / Grant Leboff. by Leboff, Grant Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 LEB. Add to cart (remove)
	4.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR. Add to cart (remove)

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