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1.
The international dictionary of marketing : over 2000 professional terms & techniques / Daniel Yadin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8003 YAD.
2.
Marketing & selling professional services : practical approaches to practice development by Patrick Forsyth. by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, 2003
Other title:
  • Marketing and selling professional services
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 FOR, ...
3.
Marketing stripped bare : an insider's guide to the secret rules by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
4.
Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
5.
Mind to Mind Marketing: Communicating with 21st - Century Customers by Harry Alder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 ALD.
6.
The new strategic selling by Robert B Miller, Stephen E Heiman, Diane Sanchez and Tad Tuleja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MIL.
7.
Fashion brands: branding style from Armani to Zara by Mark Tungate by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN.
8.
Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO.
9.
Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM.
10.
Marketing accountability by Malcolm McDonald and Peter Mouncey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80072 MCD.
11.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
12.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
13.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HOO.
14.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
15.
Everything you need to know about marketing / Patrick Forsyth by
Edition: 2nd ed.
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
16.
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2009
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 SMI.
17.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
18.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL.
19.
An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Other title:
  • Introduction to market and social research
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ADA.
20.
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHE. Items available for reference: Learning Resource Centre: Not For Loan (1).
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