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1.
Marketing management : global perspective Indian context / by V S Ramaswamy and S Namakumari by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : MacMillan, 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 RAM-4ed, ...
2.
Strategic marketing / A Nag by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : MacMillan, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.802 NAG, ...
3.
Direct marketing in action: cutting edge strategies for finding and keeping the best customers Edited by Andrew R Thomas, Dale M Lewison, William J Hauser and Linda M Foley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi MacMillan c2007, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 DIR.
4.
What they don’t teach you about marketing: filling the gap between curriculum and real life by Ketan Joshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Macmillan c2009
Availability: Not available: Learning Resource Centre: Withdrawn (1).
5.
Case study solutions marketing by H Kaushal by
Edition: 2nd Rev ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Macmillan 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KAU.
6.
Breakthrough marketing plans: How to stop wasting time and start driving growth by Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CAL.
7.
Transformation and survival of business organisation / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 TRA.
8.
Distribution and logistics management : a strategic marketing approach / D K Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AGR.
9.
Marketing management : planning, implementation and control : global perspective Indian context / by V S Ramaswamy and S Namakumari by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : MacMillan, 2007
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 RAM, ...
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