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1.
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 LEE.
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2.
Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 LEE-3ed.
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