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1.
Service marketing by Govind Apte by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press c2004, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 APT, ...
2.
Connected marketing : the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 CON.
3.
Direct and Interactive Marketing by Adrian Sargeant and Douglas C West by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 SAR.
4.
Marketing Management for Nonprofit Organizations by Adrian Sargeant by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.822 SAR.
5.
Internal marketing: tools and concepts for customer focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AHM.
6.
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 LEE.
7.
Internet marketing: a practical approach by Alan Charlesworth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHA.
8.
Marketing by Paul Baines, Chris Fill and Kelly Page by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2008,2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BAI.
9.
Marketing research: tools and technologies by Nigel Bradely by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BRA.
10.
Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FER.
11.
Retail management by Chetan Bajaj, Rajnish Tuli and Nidhivarma Srivastava by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 BAJ.
12.
Strategic marketing management: planning implementation and control by Richard M S Wilson and Colin Gilligan by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WIL.
13.
Strategic marketing planning by Colin Gilligan and Richard M S Wilson by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 GIL.
14.
Flagship marketing: concepts and places Edited by Tony Kent and Reva Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FLA.
15.
A dictionary of marketing / Charles Doyle. by Series: Oxford paperback reference
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2011
Other title:
  • Oxford dictionary of marketing
  • Marketing
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8003 DOY.
16.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.81 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81 PAN.
17.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : New Delhi : Oxford University Press, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GOD.
18.
Sales and distribution management by Tapan K. Panda, Sunil Sahadev by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 PAN.
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