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1.
Services marketing: people, technology and strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 LOV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV.
2.
Principles of marketing: a south Asian perspective / by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT. Not available: Learning Resource Centre: Checked out (1).
3.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education c2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAL.
4.
Services marketing: people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed
Publication details: Delhi Pearson c2011
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 LOV-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV-7ed.
5.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 15th ed.
Publication details: Delhi : Pearson, 2016
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT.
6.
Principles of direct and database marketing : a digital orientation / Alan Tapp by
Edition: 4th ed.
Publication details: Noida : Pearson, 2012
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.872 TAP, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 TAP.
7.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: 7th ed.
Publication details: Noida : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAR-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAR-7ed.
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