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1.
Marketing management: a South Asian perspective by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2009
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 KOT, ... Not available: Learning Resource Centre: Checked out (1).
2.
Global marketing management by Warren J Keegan by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEE.
3.
Services marketing: people, technology and strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 LOV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV.
4.
Principles of marketing: a south Asian perspective / by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT. Not available: Learning Resource Centre: Checked out (1).
5.
Services marketing by K Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RAO.
6.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education c2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAL.
7.
Marketing management by Russell S Winer by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WIN.
8.
Services marketing by Helen Woodruffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England Pearson 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WOO.
9.
Marketing research by Alvin C Burns and Ronald F Bush by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BUR.
10.
Case studies in marketing management / edited by S Ramesh Kumar by
Publication details: New Delhi Pearson c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
11.
Services marketing: people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed
Publication details: Delhi Pearson c2011
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 LOV-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV-7ed.
12.
Marketing Management : A south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha by
Edition: 14th ed.
Publication details: Delhi : Pearson, c2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 Kot-14ed, ...
13.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ALB.
14.
Rural marketing / Pradeep Kashyap by
Edition: 2nd ed.
Publication details: New Delhi : Pearson, 2013, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KAS. Items available for reference: Learning Resource Centre: Not For Loan (1).
15.
Tourism marketing / Devashish Das Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 338.4791 GUP.
16.
Marketing research : Naresh K. Malhotra; Satyabhusan Das an applied orientation / by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education, c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MAL.
17.
Marketing communications / Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 BLY.
18.
Shaping the future of research in marketing in emerging economics : looking ahead / editors Arun K. Jain ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, 2012
Other title:
  • Proceedings of IIML international conference in marketing on shaping the future of research in marketing in emerging economics : looking ahead
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SHA.
19.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, Dharam Vir Kalra by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 CHO-6ed.
20.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 15th ed.
Publication details: Delhi : Pearson, 2016
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT.
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