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21.
Fundamentals of database systems by Ramez Elmasri and Shamkant B Navathe by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2011
Availability: Items available for loan: Learning Resource Centre (2)Call number: 005.74 ELM, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 005.74 ELM.
22.
Services marketing: people, technology and strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 LOV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV.
23.
Advertising management by Rajeev Batra, John G Myers and David A Aaker by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.111 BAT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.111 BAT.
24.
Organization development: behavioral science interventions for organization improvement by Wendell L French, Cecil H Bell and Veena Vohra by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.406 FRE, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.406 FRE.
25.
Leadership in organizations by Gary Yukl by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.4092 YUK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4092 YUK.
26.
Data and text mining: a business applications approach by Thomas W Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2005, 2008
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.4038 MIL, ...
27.
Fundamentals of financial management by James C Van Horne, John M Wachowich and Saumitra N Bhaduri by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2008, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.15 VAN, ...
28.
Principles of marketing: a south Asian perspective / by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT. Not available: Learning Resource Centre: Checked out (1).
29.
Business communication today by Courtland L Bovee, John V Thill and Mukesh Chaturvedi by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.45 BOV.
30.
Services marketing by K Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RAO.
31.
Data mining by Pieter Adriaans and Dolf Zantinge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c1996, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4038 ADR.
32.
Data mining: a tutorial-based primer by Richard J Roiger and Michael W Geatz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2003, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4038 ROI. Items available for reference: Learning Resource Centre: Not For Loan (1).
33.
Fundamentals of neural networks: architectures, algorithms and applications by Laurene Fausett by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 006.32 FAU, ...
34.
Motivation and personality / Abraham H Maslow; Revised by Robert Frager, James Fadiman, Cynthia McReynolds and Ruth Cox by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Pearson Education, c1987
Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.8 MAS.
35.
Data warehousing in the real world: Sam Anahory a practical guide for building decision support systems / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. Pearson : 2011
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.4038 ANA, ...
36.
Concepts in strategic management and business policy: achieving sustainability by Thomas L. Wheelen and J. David Hunger. by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 WHE.
37.
Knowledge management toolkit: orchestrating IT, strategy and knowledge platforms by Amrit Tiwana by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.4038 TIW, ... Items available for reference: Learning Resource Centre: Not For Loan (2).
38.
Quantitative techniques: theory and problems by P C Tulsian and Vishal Pandey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4033 TUL.
39.
Information systems: foundation of e-business by Steven Alter by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2002, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 381.142 ALT, ...
40.
Operations research by A M Natarajan, P Balasubramani and A Tamilarasi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2005, 2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4034 NAT.
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