Brand personality-customer personality match : Leena Chhatwal; Under guidance of Upinder Dhar a comparative study of brand purchase behaviour in durables and non-durables /
Material type: TextLanguage: English Publication details: Indore : Prestige Institute of Management and Research, 2005.Description: 40 pSubject(s): DDC classification:- PIMRMBA2005
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Major/ Minor Research Projects | Learning Resource Centre | Major / Minor Research Projects | PIMRMBA2005 (Browse shelf(Opens below)) | Not for loan | PR70 |
Total holds: 0
Major Research Project
There are no comments on this title.