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1.
Purchase decision involvement as a function of occupation : Abhishek Maheshwari; Under guidance of Upinder Dhar a comparative study of tax payers and non-tax payers / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
2.
Brand personality-customer personality match : Leena Chhatwal; Under guidance of Upinder Dhar a comparative study of brand purchase behaviour in durables and non-durables / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
3.
A Study of marketing strategies of chocolate companies in India / Shweta Mehrotra; Under guidance of Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2003
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2003.
4.
Consumer perception towards Indian and foreign products : Amrita Thakre; Under guidance of Santosh Dhar with reference to cosmetics / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2002
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMIB2002.
5.
Identification of key success factors in pharmaceutical brand building / Lav Sikri; Under guidance of Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2003
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2003.
6.
BSNL vs RIC : Nitin Kr. Saxena; Under guidance of Upinder Dhar a comparative study of preferences / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
7.
Constituent factors of stock prices : Hemendra Faujdar; Under guidance of Upinder Dhar a study of stock brokers / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
8.
Status of values in advertising: an empirical study of Indian advertisements / Nupur Chatterji; Under guidance of Upinder Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
9.
Perception of organisational conflict as a function of personal effectiveness and control : Priyanka; Under guidance of Santosh Dhar an exploratory study of pharma industries / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
10.
Innovativeness and information seeking as determinants of purchase decision involvement / Juhi Patra; Under guidance of Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
11.
Development and standardisation of a measure for organizational citizenship behavior / Kumari Shweta; Under guidance of Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
12.
Development of an instrument to measure the aptitude for marketing management / Deepa Kothari; Under guidance of Upinder Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
13.
Export potential of silver jewellery from India / Anuj Gupta; Under guidance of Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2004
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMIB2004.
14.
Effectiveness of brand extension strategy : Tarang Gagneja; Under guidance of Upinder Dhar a comparative study of related and unrelated product categories / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2003
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2003.
15.
Impact of selling skills on buying behaviour : Vikas Agrawal; Under guidance of Upinder Dhar a comparative study of supermarkets and conventional retail outlets / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2002
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2002.
16.
Standardisation of the scale for measuring coping strategies of organisational conflict in Indian context / Ragini Dubey; Under guidance of Upinder Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 1997
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA1997.
17.
Intrinsic and extrinsic motivation : Vinnie Makhija; Under guidance of Santosh Dhar an exploratory study on the motivational profile of middle and lower level executives in the banking industry / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
18.
Ad effectiveness as a function of emotional quotient emotional content fit : Akanksha Sinha; Under guidance of Santosh Dhar a study of chocolate ads / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2004
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2004.
19.
Parameters of services in hospitality industry : Manoj Tripathi; Under guidance of Santosh Dhar an exploratory study / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2005
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005.
20.
A Study of branded trousers of Madura Garments viz-a-viz Peter England / Archit Chandak; Under guidance of Santosh Dhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indore : Prestige Institute of Management and Research, 2004
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2004.
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