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	1.	No cover image available No cover image available Brand personality-customer personality match : Leena Chhatwal; Under guidance of Upinder Dhar a comparative study of brand purchase behaviour in durables and non-durables / by Chhatwal, Leena Dhar, Upinder [Guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Indore : Prestige Institute of Management and Research, 2005 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005. Add to cart (remove)
	2.	No cover image available No cover image available Identification of key success factors in pharmaceutical brand building / Lav Sikri; Under guidance of Santosh Dhar by Sikri, Lav Dhar, Santosh [Guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Indore : Prestige Institute of Management and Research, 2003 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2003. Add to cart (remove)
	3.	No cover image available No cover image available BSNL vs RIC : Nitin Kr. Saxena; Under guidance of Upinder Dhar a comparative study of preferences / by Saxena, Nitin Kr Dhar, Upinder [Guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Indore : Prestige Institute of Management and Research, 2005 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: PIMRMBA2005. Add to cart (remove)

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