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1.
Marketing management : a customer-oriented approach by Kenneth E. Clow and Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CLO.
2.
Handbook of marketing Edited by Barton Weitz and Robin Wensley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 HAN.
3.
Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO.
4.
The SAGE handbook of international marketing edited by Masaaki Kotabe and Kristiaan Helsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2009
Other title:
  • International marketing
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 SAG.
5.
Handbook of marketing scales: multi item measures for marketing and consumer behavior research by William O Bearden, Richard G. Netemeyer and Kelly L. Haws by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: California Sage 2011
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 BEA.
6.
Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE.
7.
Key concepts in marketing by Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage Pub. 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BLY.
8.
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.80092 SHE, ...
9.
Legends in marketing Shelby D. Hunt / edited by Jagdish N. Sheth. by Series: Legends in marketing Shelby D. Hunt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : SAGE, c2011
Other title:
  • Shelby D. Hunt
Availability: Items available for reference: Learning Resource Centre: Not For Loan (10)Call number: 658.80092 HUN, ...
10.
Cases in marketing management edited by Kenneth E. Clow and Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
11.
Journal of service research : JSR. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Thousand Oaks, CA : Sage Publications, c1998-
Other title:
  • JSR
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.81205 JOU, ...
Lists:
12.
Social marketing in India / Sameer Deshpande and Nancy R. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Response, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DES.
13.
The definitive book of branding / edited by Kartikeya Kompella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 DEF.
14.
Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 338.10954 VEN.
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