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	1.	Marketing research David A Aaker, V Kumar and George S Day by Aaker, David A Kumar, V Day, George S Edition: 9th ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley India c2007, 2009 Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK. Add to cart (remove)
	2.	Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl D Gates, Roger H, 1942- Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India, 2011, c2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MCD. Items available for reference: Learning Resource Centre: Not For Loan (1). Add to cart (remove)
	3.	Marketing research / David A. Aaker ... [et al.]. by Aaker, David A Kumar, V Leone, Robert P Day, George S Edition: 11th ed. International student version Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India, 2016, c2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 AAK-11ed. Add to cart (remove)
	4.	Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester by Hester, Edward L Series: Wiley small business editions Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1996 Online access: Table of Contents Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 HES. Add to cart (remove)
	5.	Marketing analytics : data-driven techniques with Microsoft Excel by Wayne L. Winston by Winston, Wayne L Material type: Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : John Wiley & Sons, c2014 Online access: Companion website with downloadable Excel files used in this book. Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80072 WIN. Add to cart (remove)

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