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Rural marketing / Pradeep Kashyap
Publication details: Pearson, New Delhi : 2013, c2012.Edition: 2nd edDescription: xxv, 301 pISBN:- 9788131760352
- 658.8 KAS
Contents:
The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
CDs and DVDs
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Learning Resource Centre | Not for loan | CD446 | |||
Books
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Learning Resource Centre | 658.8 KAS (Browse shelf(Opens below)) | Available | 6170 |
Total holds: 0
The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing
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