Manual for humour effectiveness in advertising (HEA) / Upinder Dhar and Santosh Dhar
Material type: TextPublication details: Agra : Rakhi Prakashan, National Psychological Corporation, c2004.Description: 12p. and 10+questionnairSubject(s): DDC classification:- 659.1 DHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
HRD Instruments | Learning Resource Centre | HRD Instruments | 659.1 DHA (Browse shelf(Opens below)) | Not for loan | 4684 |
Total holds: 0
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