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1.
Services marketing by Helen Woodruffe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England Pearson 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WOO.
2.
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson, Steven W. Michaelson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MIC.
3.
Strategic management and marketing / Narendra Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 SIN.
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