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Marketing ROI: the path to campaign customer and corporate profitability by James D Lenskold
Material type:
TextLanguage: English Publication details: New Delhi TMH c2003, 2004Description: xiv, 268pISBN: - 007059418X
- Marketing Return on investment
- 658.1554 LEN
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.1554 LEN (Browse shelf(Opens below)) | Available | 593 |
Total holds: 0
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