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	1.	Direct marketing in action: cutting edge strategies for finding and keeping the best customers Edited by Andrew R Thomas, Dale M Lewison, William J Hauser and Linda M Foley by Thomas, Andrew R Lewison, Dale M Hauser, William J Foley, Linda M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi MacMillan c2007, 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 DIR. Add to cart (remove)
	2.	Spanning Silos: The New CMO Imperative by David A. Aaker by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston Harvard Business School Press 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AAK. Add to cart (remove)
	3.	The new strategic selling by Robert B Miller, Stephen E Heiman, Diane Sanchez and Tad Tuleja by Miller, Robert B Heiman, Stephen E Sanchez, Diane Tuleja, Tad Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Kogan Page 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MIL. Add to cart (remove)
	4.	Breakthrough marketing plans: How to stop wasting time and start driving growth by Tim Calkins by Calkins, Tim Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Palgrave Macmillan 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CAL. Add to cart (remove)
	5.	Distribution and logistics management : a strategic marketing approach / D K Agrawal by Agrawal, D K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Macmillan, 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AGR. Add to cart (remove)
	6.	The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2008 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL. Add to cart (remove)
	7.	Winning new business : essential selling skills for non-sales people / Richard Denny. by Denny, Richard, 1944- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2008 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 DEN. Add to cart (remove)
	8.	Distribution channels : understanding and managing channels to market / Julian Dent. by Dent, Julian, 1957- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2008 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.788 DEN. Add to cart (remove)
	9.	Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Blattberg, Robert C, 1942- Kim, Pyŏng-do, 1958- Neslin, Scott A, 1952- Series: International series in quantitative marketing ; 18 Material type: Text; Format: print ; Literary form: Not fiction Publisher number: 12063659 Publication details: New York : Springer, 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80028574 BLA. Add to cart (remove)
	10.	Out of the box : ready - to - use pop packaging by Shao lianshun, Hulang by Hulang, Shao lianshun Lixia, Wang Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Page One, 2008 Availability: Items available for loan: Learning Resource Centre (2)Call number: 688.8 HUL, ... Add to cart (remove)

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