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1.
Integrated advertising promotion and marketing communication by Kenneth E Clow and Donald Baack by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.1 CLO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 CLO.
2.
Advertising management by Rajeev Batra, John G Myers and David A Aaker by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.111 BAT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.111 BAT.
3.
Fashion brands: branding style from Armani to Zara by Mark Tungate by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN.
4.
Advertising Iain MacRury by Series: Routledge introductions to media and communications
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 MAC.
5.
The advertising handbook edited by Helen Powell ... [et al.]. by Series: Media practice
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 ADV.
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