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1.
Consumer behaviour: building marketing strategy by Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; Contributed by Eric C Koch by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8342 HAW, ... Items available for reference: Learning Resource Centre: Not For Loan (4)Call number: 658.8342 HAW, ...
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2.
Consumer behavior and marketing strategy by J Paul Peter and Jerry C Olson by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw Hill 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET.
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