Beating low cost competition: how premium brands can respond to cut-price rivals by Adrian Ryans

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Material type: Text

TextLanguage: English Publication details: London John Wiley 2010Description: xvi, 256pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.827 RYA (Browse shelf(Opens below))	Available		308

Total holds: 0

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